Selected work
05 projectsVirtutela↗
I joined Virtutela, an early-stage fashion tech startup, as founding product lead — no roadmap, no product yet. I led the discovery, research, and prioritization that set what we built, taking a bespoke fashion concept to a working AI-powered e-commerce platform in 6 months with two engineers.
The service blueprint became the base for both the product roadmap and the pitch narrative. That story helped drive $10M+ in funding interest.
Stocktopus↗
Peak Design's SF flagship takes in 7+ returns a week, and open-box overflow — out of box, lightly used, missing parts — had no place in the store's process. The planned fix needed HQ approval, so I skipped it and built a standalone web app instead.
I proposed it, built it solo in under a week, and it cut inventory search time 4x in production. Open-box sell-through has since roughly quadrupled, clearing over $5,800 in the second month, and it's now being scoped for stores across the country.
Spark↗
Kooco.co, a Taiwan-based development agency, brought 8x8 Studio in on Spark — a new real-money gaming platform rebranded from a system already live with real players. The ask was visual: turn an inconsistent UI into a scalable system without stalling a dev team that was still shipping.
I ran a UX audit, then scaled two concept screens into a tokenized system across 40+ screens — type scale, color ramps, icons, and component states. Usability came back roughly 40% better in a five-user test I set up on my own initiative.
Logix
A data governance and security platform needed to move fast on product discovery under real competitive pressure. Three months of backlog planning was stalling the team.
I ran a stakeholder alignment workshop that compressed that backlog into a two-day scoped plan, unlocking a 13-week engagement. Alignment was the bottleneck, not information.
Kids & Art Foundation
Kids & Art Foundation runs art programs for kids with cancer, and needed an onboarding experience that worked for a mission-driven, resource-constrained team.
I designed the onboarding end to end. It drove 20+ signups a month and won an Honorable Mention at SF Design Week
